Activision Blizzard
The Demon
Meat Shake
For the launch of Diablo IV, we created a viral hit by delivering fresh meat from the game to Diablo fans across the US. The Demon Meat Shake was killed in the game and enjoyed IRL, creating a bloodthirsty social-first campaign.
Case study ⤴️
Launch film ⤵️
Simply put, it's the demons killed in the Diablo IV Beta poured into a plastic cup. Killed in the game, ordered through Twitter/X, delivered to your door.
To get audiences intrigued we posted gory teaser content online before the announcement of the shake.
We also hosted a spectacular dinner event in NYC. Celebrities, press and influencers got the chance to eat their way through the world of Diablo IV, with the Demon Meat Shake being the grand finale.
And finally, some bonus feel-good BTS footage of my colleagues
at one of many taste tests for the shake.
at one of many taste tests for the shake.
