For the long-awaited launch of Diablo IV, we created a viral hit
by bringing fresh meat from the game to its fans with the
Demon Meat Shake. Killed in the game, enjoyed IRL 🥤
Made at B-Reel Stockholm
by bringing fresh meat from the game to its fans with the
Demon Meat Shake. Killed in the game, enjoyed IRL 🥤
Made at B-Reel Stockholm
Case study ⤴️Â
Launch film ⤵️
Simply put, it's the demons killed in the Diablo IV Beta poured into a plastic cup. This limited 100% vegan drink brought the world of Diablo home to its fans. Killed in the game, ordered through Twitter/X, delivered to your door, sold out immediately.
To get audiences intrigued we posted gory teaser content online, as well as hosting a spectacular dinner event in NYC. A selection of celebrities, press and influencers got the chance to eat their way through the world of Diablo IV with the Demon Meat Shake being the grand, evil, finale.Â
And finally, some bonus feel-good BTS footage of my colleagues
at one of many taste tests for the shake.Â
at one of many taste tests for the shake.Â
